With every search engine algorithm update comes a change to the way we think about SEO. Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different.
In this guide, we separate SEO fact from SEO fiction and highlight 17 of the biggest myths that still seem to find their way into modern strategies. Specifically, we'll answer questions including:
- Does having a secure, "https" website matter for SEO?
- What's the deal with Google Authorship?
- Does Google still care about local search?
- ...and many more!